Regus x Let’s Talk Business: Social Media for SMEs
Circul8, One Green Bean, Miss Chu, Radian6 and successful businesses will talk about how they developed and implemented their social media plan. The session will cover critical topics such as developing compelling campaigns, platform options and performance measuring tools. Find out about the whole range of low-cost to ramped-up systems that can manage your social media activities. Plus hear about the options to getting started – do it yourself, or how to brief a digital agency specialising in social media for SMEs.
Event location: Customs House, 31 Alfred Street, Circular Quay
Event time: 6:00 pm to 8:30 pm
In our First Place Series, the entrepreneurs featured in Growth in a Difficult Decadeshow us photos of the unusual places where they took their first steps to success. You can see the complete gallery here, and enter a competition to win £1000 of Regus products.
This is the flat where Adam Witty founded Advantage Media Group (in his spare bedroom). Seven years later, the custom publishing company has revenue of $3million and 10,000 square feet of office space.
In our First Place Series, the entrepreneurs featured in Growth in a Difficult Decade show us photos of the unusual places where they took their first steps to success. You can see the complete gallery here, and enter a competition to win £1000 of Regus products.
Anne Jerstrom discovered surfing on this beach in Costa Rica. Within 3 months she had quit her job. Within two years, her swimwear startup Calavera had its first cash injection, and was launching its first line.
Research in the first month of the New Year points to record levels of new businesses being created and high optimism amongst small business owners. Will this confidence convert into international trade and expansion? We hope so! Enterprise Nation founder, Emma Jones, offers four steps to going global in 2012 and announces a series of events with DHL and Regus that will help you along the way.
This will be a good year to grow sales and Go Global. A sizeable opportunity is opening up with growth in markets beyond the Eurozone where more people are going online and wanting to buy British made products and services. Here’s how to make the most of it:
1. Know your product/service – this sounds like a basic starting point but what I mean by this is focus on your niche. Clearly define the look/feel and cost of your product so you know exactly how to position it in new markets and where to promote it.
2. Look beyond the Eurozone – in late 2011 the HSBC Trade Forecast predicted world trade to grow by 73% in the next 15 years, with forecasts showing Egypt, India, Vietnam, Indonesia, China and Brazil being the international powerhouses that will drive growth. These countries are not natural trading partners for the UK and for reasons of culture and distance the European Union remains the largest recipient of exports from the UK. Political figures have recognised the need for British companies to look further afield with the Prime Minister urging businesses to seek out opportunities ‘in huge modern cities from Bogota to Istanbul where people are hungry for the skills and services Britain is best at.” Research and visit emerging markets to assess the potential for your business.
3. Make the most of powerful platforms – upload products and services to international trading platforms and/or source the talent you need to serve new markets. Elance.com is a good place to promote yourself as a business service provider or identify experts and professionals and Alibaba.com is the platform of choice to source from and sell to Asia.
4. Seek help – there has never been so much support available to help you Go Global. Seek advice from peers who have been through the experience of international trade, from government agency, UKTI, and from industry experts and service providers.
Enterprise Nation is on hand to help and has partnered with DHL and Regus to deliver a series of events throughout 2012 to help you Go Global. Speakers at the free events are well qualified and include Christian Arno of Lingo24.com who will show how to localise your website to increase sales, Gabriela Castro-Fontoura who will offer a guide to doing business in Latin America and Tony Wheeler will share the story of how he co-founded Lonely Planet and built it into the UK’s largest independent travel guide publisher before selling a majority stake to the BBC.
The Go Global series will offer the guidance and support you need to make the most of what is a growing opportunity to take your business to the world.
Emma Jones is founder of Enterprise Nation www.enterprisenation.com @emmaljones
Please click here to register for the Go Global events http://goglobalworkshops.eventbrite.co.uk/
Original post written by Emma Jones
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